5430 Alliance is the NIL collective supporting all 11 sports and student-athletes at The University of Colorado. We connect student-athletes with NIL opportunities, enabling them to engage in charitable causes and business ventures to build their brands and make a positive impact. The collective links fans, alumni, businesses, and charities with student-athletes, leveraging the power of Colorado. Supporters can engage with their favorite teams through memberships, donations, and sponsorships. NIL opportunities allow CU student-athletes to focus on athletics and education without financial concerns, while 5430 Alliance provides them with opportunities for compensation and personal growth.