Natalie Sharp is a seasoned sales professional with a remarkable track record of achievements in business development, sales, and strategic planning. With over 20 years of experience, Natalie has consistently delivered exceptional results, exceeding revenue goals and driving growth across sports and entertainment industries.
During her tenure at Sports Business Journal, Natalie not only met but exceeded expectations, earning her the prestigious American City Eagle Award for surpassing revenue targets by more than 10%. Her exemplary sales efforts were further acknowledged with the Ovation Award at NBCUniversal, where she demonstrated unwavering commitment to excellence.
As the Director of Sales at Dimensional Innovations, Natalie showcased her strategic prowess by not only increasing practice revenue but also delivering innovative solutions to clients that surpassed their expectations. Her ability to understand client needs and tailor solutions accordingly earned her accolades and solidified her reputation as a trusted partner in business.
In her role as Vice President of Commercial Partnerships at ASM Global, Natalie continued to excel, managing a multi-million-dollar commercial partnership portfolio. Leveraging her expertise in consumer insights, she developed compelling business cases and forged strong relationships with brand, team, and venue executives, driving mutually beneficial partnerships forward.
Natalie's expertise extends beyond sales; she has also demonstrated proficiency in event and project management throughout her career. Her ability to manage complex timetables and implement top-level hospitality experiences for her clients at prestigious events such as the Super Bowl, GRAMMYs, Masters, and Final Four speaks volumes about her organizational skills and attention to detail.
With a Bachelor of Arts degree from Whittier College, Natalie brings a unique perspective to her work, enriching her understanding of consumer behavior and market dynamics. Her involvement in DE&I initiatives and volunteer work at the Food Bank of the Rockies reflects her commitment to social responsibility and community engagement.
Driven by results and equipped with exceptional leadership skills, Natalie Sharp is poised to make a significant impact as the Executive Director of 5430 Alliance, leveraging her extensive network and expertise to drive revenue growth and foster meaningful partnerships and relationships. Her passion for excellence and dedication to driving positive change position her as a valuable asset for moving NIL initiatives forward.
Reggie Calhoun Jr. is a visionary leader who understands that Name, Image, and Likeness (NIL) is the next phase of athlete development and program excellence. As the Director of Operations and Business Development, Reggie is at the forefront of shaping this evolution. With a Bachelor of Science in Exercise Science from Louisiana Christian University, Reggie's journey from athlete to entrepreneur has uniquely positioned him to navigate the intersection of athletics, entrepreneurship, and community engagement.
Reggie's belief in the power of NIL underscores his commitment to both athletes and programs. He recognizes that both entities require a leader and professional who understands their needs and knows how to connect those needs to their respective communities. His multifaceted background, including exceptional performance in college and professional football, military service, entrepreneurship, and international sports consultancy, equips him with the insight and expertise to drive meaningful connections and opportunities.
In his role, Reggie leverages his strategic business development acumen to forge partnerships and initiatives that benefit athletes and programs alike. His entrepreneurial ventures, such as founding a Post Graduate Prep Academy highlight his dedication to empowering student-athletes to succeed both on and off the field.
Reggie's accolades, including being recognized as Educator of the Year and a Community Impact Awardee, attest to his impact and influence in athlete development and community engagement.
As the Director of Operations and Business Development, Reggie Calhoun Jr. continues to champion the future of athletics, where athletes and programs thrive under his leadership and vision.
Cole Jardin is a passionate professional with a deep commitment to sports sponsorship and corporate partnerships. Most recently, he worked as an Account Manager at Tigris Marketing, where he managed client sponsorship portfolios and providing insightful analysis on sports marketing metrics. Cole believes in the power of collaboration and communication, always striving to exceed client expectations and drive their success.
Before his time at Tigris, Cole gained valuable experience at Playfly Sports and Johnson Controls, where he honed his skills in identifying industry trends and developing tailored solutions for clients. His journey in sports marketing has allowed him to manage impactful projects and foster meaningful relationships. Cole holds a Bachelor of Science in Sports Leadership and Management from Miami University, with a focus on Management and Business Ethics. He is dedicated to bringing innovation and excellence to every endeavor, fueled by his passion for the industry and its potential.