Natalie Sharp

Executive Director

Natalie Sharp is a seasoned sales professional with a remarkable track record of achievements in business development, sales, and strategic planning. With over 20 years of experience, Natalie has consistently delivered exceptional results, exceeding revenue goals and driving growth across sports and entertainment industries.

During her tenure at Sports Business Journal, Natalie not only met but exceeded expectations, earning her the prestigious American City Eagle Award for surpassing revenue targets by more than 10%. Her exemplary sales efforts were further acknowledged with the Ovation Award at NBCUniversal, where she demonstrated unwavering commitment to excellence.

As the Director of Sales at Dimensional Innovations, Natalie showcased her strategic prowess by not only increasing practice revenue but also delivering innovative solutions to clients that surpassed their expectations. Her ability to understand client needs and tailor solutions accordingly earned her accolades and solidified her reputation as a trusted partner in business.

In her role as Vice President of Commercial Partnerships at ASM Global, Natalie continued to excel, managing a multi-million-dollar commercial partnership portfolio. Leveraging her expertise in consumer insights, she developed compelling business cases and forged strong relationships with brand, team, and venue executives, driving mutually beneficial partnerships forward.

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Reggie Calhoun Jr.

Director Of Operations and Business Development

Reggie Calhoun Jr. is a visionary leader who understands that Name, Image, and Likeness (NIL) is the next phase of athlete development and program excellence. As the Director of Operations and Business Development, Reggie is at the forefront of shaping this evolution. With a Bachelor of Science in Exercise Science from Louisiana Christian University, Reggie's journey from athlete to entrepreneur has uniquely positioned him to navigate the intersection of athletics, entrepreneurship, and community engagement.

Reggie's belief in the power of NIL underscores his commitment to both athletes and programs. He recognizes that both entities require a leader and professional who understands their needs and knows how to connect those needs to their respective communities. His multifaceted background, including exceptional performance in college and professional football, military service, entrepreneurship, and international sports consultancy, equips him with the insight and expertise to drive meaningful connections and opportunities.

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Cole Jardin

Manager of Corporate Partnerships

Cole Jardin is a passionate professional with a deep commitment to sports sponsorship and corporate partnerships. Most recently, he worked as an Account Manager at Tigris Marketing, where he managed client sponsorship portfolios and providing insightful analysis on sports marketing metrics. Cole believes in the power of collaboration and communication, always striving to exceed client expectations and drive their success. 

Before his time at Tigris, Cole gained valuable experience at Playfly Sports and Johnson Controls, where he honed his skills in identifying industry trends and developing tailored solutions for clients. His journey in sports marketing has allowed him to manage impactful projects and foster meaningful relationships. Cole holds a Bachelor of Science in Sports Leadership and Management from Miami University, with a focus on Management and Business Ethics. He is dedicated to bringing innovation and excellence to every endeavor, fueled by his passion for the industry and its potential.