Boulder, CO (July 2, 2024) - 5430 Alliance, the official NIL collective supporting University of Colorado, Boulder (CU) student-athletes, today announced that it will be hosting an event to celebrate the release of College Football 25', the latest installment in EA Sports' iconic college football gaming franchise. To commemorate this highly anticipated release, 5430 Alliance will host a launch party on July 19 at the University Memorial Center on campus, featuring a Madden-style tournament opportunity for fans and gamers to compete against some of their favorite CU Football players.

This event promises an afternoon filled with fandom, camaraderie and competition as gaming enthusiasts and football fans come together to experience the renaissance of college football gaming. Attendees will have the thrilling opportunity to test their skills in College Football 25', with special appearances from CU Football players who will join the tournament alongside attendees.

“We are thrilled to commemorate the launch of College Football 25' and provide our student-athletes with a platform to showcase their gaming talents," expressed Natalie Sharp, Executive Director at 5430 Alliance. "Highlighting one of our own student-athletes on the game's cover is incredibly special, and this release is an exciting opportunity to celebrate the evolving landscape of NIL opportunities. Fans can look forward to competing against familiar faces from the game, bridging the gap between virtual gaming and real-world athletics in a uniquely enjoyable experience."

In addition to the tournament, guests will also enjoy refreshments, interactive experiences, and meet-and-greet opportunities with their favorite CU Football players. Tickets are available at three distinct levels, each offering a unique experience and limited in quantity. Attendees can choose from the VIP EA Tournament Experience tickets, Tournament tickets and General Admission tickets. For supporters who prefer to spectate rather than participate in the tournament, General Admission tickets provide access to witness CU players compete against enthusiastic fans of the game.

For more information about 5430 Alliance and to stay updated on event details, please visit 5430alliance.com or follow @5430Alliance on Instagram, X, Facebook or Linkedin.



5430 Alliance is the premiere Name, Image, and Likeness (NIL) collective supporting 350-plus student-athletes at the University of Colorado. Supporters, fans, and alumni who support 5430 Alliance are pledging to maximize opportunities for student-athletes to build their brands and engage with the community. There are various ways to get involved, including corporate partnerships, memberships, and charitable contributions. 5430 Alliance is powered by parent company Blueprint Sports. For more information about NIL partnerships with Buffs student-athletes, visit or follow @5430Alliance on Instagram, X, Facebook, and Linkedin.

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